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True grit is more than a classic western. It’s the stuff of great start-ups.

�þ���Ƶ and hosted the fifth annual , April 8–9, celebrating the relentless determination that goes into successful ventures and connecting students with veteran business builders.

The festivities included a keynote conversation on Friday night. Moderated by Forbes magazine tech editor ’02, the panel included , CEO of Outdoor Voices; , CEO and co-founder of ClassPass; , president of global sales and service at Tesla Motors; , CFO of Giphy; and ’81, managing director at General Catalyst Partners.

For students interested in acting on the desire to run their own start-ups, McNeill broke the process down into a series of steps: identify a pain point or need in the market, then decide if there is a market for the product that would fill that need, and calculate the potential profit margins.

“But then there’s a big step in courage if you discover that the market looks cool,” McNeill said. “That’s actually going and doing it, and that’s where ninety-nine percent of ideas go to die.”

Panelists began the event as advisers, offering insights into the successes and failures they’ve tallied to date while encouraging students to take that big step. Then, they became judges, listening to pitches from Thought Into Action students competing for a cut of $20,000 in venture capital funding.

The Shark Tank–style competition was moderated by Peter Boyce of General Catalyst Partners and Rough Draft Ventures alongside Andrew Parietti ’10, president of Outdoor Voices. The panel heard from Thought Into Action students Samantha Braver ’18 and Ryan Diew ’17 of airport navigation app ; Richard Sanders ’17 of the sports beverage company ; Miranda Scott ’18 of , a socially conscious baked-goods start-up; and Rex Messing ’15 of the outdoor adventure firm .

After delivering their pitches and answering a series of questions from the pros, the students split a $20,000 pool of capital that will help them move their ventures forward.

The audience also met the alumni council’s 2016 Entrepreneur of the Year award winner, ’89, who is CEO of Sympoz/Craftsy. In his five years with the online craft education company, through five rounds of funding, totaling $100 million, and increased staff from four employees to more than 250.

Prior to the Friday-night keynote, panelists spoke in small groups with students interested in entrepreneurship and working with start-ups. On Saturday, students were once again in the spotlight as Thought Into Action participants presented their products and services to parents, alumni, and friends in the Hall of Presidents.

“It’s not often that these sorts of events happen, and it constantly reinforces the strength and impact of the �þ���Ƶ network,” said event attendee Connor Wybranowski ’18. “My biggest takeaway was to be persistent in the pursuit of knowledge and experience, no matter where you find yourself in life.”